Crypto exchange KuCoin is considering a return to the South Korean market after previously being blocked due to regulatory issues. CEO BC Wong revealed the company’s strategy, which focuses on securing compliance in major jurisdictions before expanding into South Korea.
In March, South Korean regulators blocked access to unregistered crypto exchanges on Google Play, followed by a similar action on the Apple Store in April. This crackdown impacted KuCoin, making its platform unavailable to South Korean users. However, the exchange hasn’t completely abandoned its ambitions in the country.

Strategic Focus: Major Jurisdictions First
Wong emphasized that KuCoin’s priority is to achieve compliance in major markets like the United States, the European Union, China, and India before re-entering South Korea. This measured approach aims to ensure a solid regulatory foundation before tackling the complexities of the South Korean market.
“The resource is there. We need to go one by one. Our strategy will always be that major jurisdictions come first,” Wong stated.
KuCoin has already initiated discussions with regulators, acknowledging the need for a clear understanding of regulations in each jurisdiction, similar to traditional financial markets.
Regulatory Challenges and Market Dynamics
Wong noted that regulators are becoming increasingly strict, potentially impacting global crypto players in local markets. He questioned whether the intention is to regulate the global market or to create space for domestic exchanges by pushing out international competitors.
EU Regulatory Landscape: MiCA and Its Challenges
KuCoin’s EU CEO, Oliver Stauber, highlighted the challenges of operating in the European Union, even with the implementation of the Markets in Crypto-Assets (MiCA) regulation. While MiCA licenses are intended to allow service provision across the EU, differing interpretations of the laws by various jurisdictions create obstacles.
Stauber explained that some jurisdictions may challenge the validity of licenses, hindering operations. He emphasized that a level playing field is essential for the crypto market in Europe, but inconsistencies in regulatory compliance create difficulties.
KuCoin’s Path to South Korea: A Detailed Plan
KuCoin’s strategy for re-entering South Korea involves a multi-faceted approach:
- Compliance in Major Markets: Prioritizing regulatory compliance in the US, EU, China, and India.
- Ongoing Dialogue with Regulators: Maintaining open communication with regulators to address concerns and adapt to evolving regulations.
- Assessment of South Korean Market: Continuously monitoring the South Korean regulatory landscape to identify the optimal time for re-entry.
- Strategic Partnerships: Exploring potential partnerships with local entities to navigate the South Korean market effectively.
- User Education: Providing comprehensive educational resources to South Korean users about KuCoin’s platform and its compliance efforts.
The Importance of Regulatory Clarity
The challenges faced by KuCoin and other crypto exchanges highlight the need for clear and consistent regulatory frameworks in the crypto industry. Regulatory uncertainty can hinder innovation and limit market access for legitimate businesses.
Impact on the South Korean Crypto Market
KuCoin’s potential re-entry into South Korea could have a significant impact on the local crypto market. Increased competition could lead to lower fees, improved services, and greater innovation. However, it also depends on how Korean regulators will consider this, and the compliance measures that KuCoin will adopt
The move also highlights the ongoing tension between regulators seeking to protect investors and businesses seeking to provide access to innovative financial technologies. Finding the right balance is essential for fostering a healthy and sustainable crypto ecosystem.