Swedish Health Firm H100 & China’s Jiuzi Holdings Invest in Bitcoin: Market Impact & Future Plans

The cryptocurrency market witnessed intriguing developments as a Swedish health tech firm and a Chinese electric vehicle (EV) retailer announced significant Bitcoin (BTC) investments. These moves reflect a growing trend of companies adopting Bitcoin as a treasury asset and incorporating it into their strategic vision.

H100 Group AB’s Bitcoin Investment: A Deep Dive

H100 Group AB, a Swedish health tech company, experienced a 37% surge in its share price following its initial Bitcoin purchase. The company acquired 4.39 BTC for 5 million Norwegian krone (approximately $490,830 USD), averaging around $111,785 per Bitcoin. This investment marks the first phase of H100’s Bitcoin strategy.

Key Takeaways from H100’s Investment:

  • Share Price Surge: H100’s stock price jumped 37% after the announcement.
  • Investment Amount: The company invested approximately $490,830 USD in Bitcoin.
  • Strategic Alignment: CEO Sander Andersen believes Bitcoin’s values of individual sovereignty align with H100’s customer base.
  • Future Plans: The initial purchase is labeled ‘Phase 1’, suggesting further Bitcoin acquisitions.

H100 focuses on providing health tools for individuals seeking alternatives to the conventional healthcare system. CEO Sander Andersen emphasized that the values inherent in the Bitcoin community resonate with H100’s target audience.

Source: H100
Source: H100
H100’s change in share price so far in 2025. Source: Bloomberg
H100’s change in share price so far in 2025. Source: Bloomberg

Jiuzi Holdings’ Bold Bitcoin Acquisition Plan

Jiuzi Holdings (JZXN), a Nasdaq-listed Chinese EV retailer, announced plans to acquire 1,000 Bitcoin over the next year. The acquisition will be funded through additional stock issuance and cash reserves.

Key Takeaways from Jiuzi Holdings’ Investment:

  • Acquisition Target: Jiuzi Holdings aims to acquire 1,000 Bitcoin.
  • Funding: The acquisition will be funded through a combination of stock issuance and cash purchases.
  • Strategic Rationale: CEO Tao Li believes the investment will strengthen the company’s asset structure, risk resistance, and profitability.
  • Market Reaction: Jiuzi’s stock price rose 7.3% following the announcement.

While acknowledging Bitcoin’s inherent volatility, CEO Tao Li expressed confidence that the investment will enhance Jiuzi’s financial stability and long-term growth prospects.

The Growing Trend of Bitcoin as a Treasury Asset

H100 and Jiuzi Holdings join a growing list of public companies adopting Bitcoin as a treasury asset. This trend reflects a shift in corporate strategies, with companies seeking to diversify their holdings and hedge against inflation by including Bitcoin in their balance sheets.

Why are companies adding Bitcoin to their balance sheets?

  • Diversification: Bitcoin offers a non-correlated asset class to traditional investments.
  • Inflation Hedge: Bitcoin is often viewed as a hedge against inflation due to its limited supply.
  • Potential for Appreciation: Companies hope to benefit from Bitcoin’s long-term price appreciation.
  • Strategic Alignment: Some companies see Bitcoin as aligning with their values and customer base.

According to BitcoinTreasuries.NET data, over 100 public companies now hold Bitcoin on their balance sheets, demonstrating the increasing acceptance of Bitcoin as a legitimate treasury asset.

Conclusion

The decisions by H100 Group AB and Jiuzi Holdings to invest in Bitcoin highlight the evolving landscape of corporate finance and the growing recognition of Bitcoin’s potential as a valuable asset. As more companies explore the benefits of incorporating Bitcoin into their treasury strategies, the cryptocurrency market is likely to experience further institutional adoption and price appreciation. The moves made by these companies, and others, signal a potential shift in the overall financial structure of organizations going forward.

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